Barbara Kruger has been described as a feminist, conceptual and a pop artist.
Her work reflects her interest in graphic design, photography, poetry and writing.
Research Kruger's work in order to answer the following questions;
1. Describe the 'style' that Kruger has used in the two presented works.
2. What are some of the concepts and messages that Kruger is communicating in them?
3. Do these images communicate these ideas effectively? Explain your answer.
4. Define the concept of Mercantillism and explain how these two examples can connect with the concept.
5. Upload a more recent example of Kruger's work where she has used a new medium, that is not graphic design. Title your image of the chosen work and comment on your response to the work. How do you think the audience would experience this work?
1. Describe the 'style' that Kruger has used in the two presented works.
She perfected a signature agitprop style, using cropped, large-scale, black-and-white photographic images juxtaposed with raucous, pithy, and often ironic aphorisms, printed in Futura Bold typeface against black, white, or deep red text bars.
2. What are some of the concepts and messages that Kruger is communicating in them?
Kruger’s signature work for which she is internationally renowned, involves layers of photographs (from existing sources) with concise and in-your-face text that often questions the viewers about consumerism, power, feminism and individual autonomy and desire. Her design trademark is the usage of black letters against a bright red background. One of Kruger’s most recognizable slogans read “I shop therefore I am.”
Her works transfer to people some messages that the products are worth to buy.
3. Do these images communicate these ideas effectively? Explain your answer.
involves layers of photographs (from existing sources) with concise and in-your-face text that often questions the viewers about consumerism, power, feminism and individual autonomy and desire.
Yes her works communicate with viewers effectively .these images is very simple and very easy to remember for people.
4. Define the concept of Mercantillism and explain how these two examples can connect with the concept.
Mercantilism is an economic theory which holds that the prosperity of a state is dependent upon its supply of capital; that the global volume of international trade is "unchangeable;" and that one party may benefit only at the expense of another. "Unchangeable" in this sense may be taken to mean that the European and global economies are seen as zero-sum games, though that economic concept did not yet exist in the mercantilist period. During it, economic assets (or capital) were represented by bullion (gold, silver, and trade value), which was best increased through a positive and healthy balance of trade with other states (exports minus imports). The theory assumes that wealth and monetary assets are identical. Mercantilism suggests that the ruling government should advance these goals by playing a protectionist role in the economy by encouraging exports and discouraging imports, notably through the use of subsidies and tariffs respectively. The theory dominated Western European economic policies from the 16th to the late-18th century.
The concept of Mercantilism is connected to Kruger's works which is very with icon of consumer culture. She just put the word into her works more like a advertise than a art work. “I shop therefore I am.” and “face it”.
5. Upload a more recent example of Kruger's work where she has used a new medium, that is not graphic design. Title your image of the chosen work and comment on your response to the work. How do you think the audience would experience this work?
Word:self-titled exhibition
In this installation works Barbara Kruger transferred words and images directly to the surfaces of the gallery. Each installation featured a text written on the floor in white type on a red ground. Text reads: "All that seemed beneath you is speaking to you now. All that seemed deaf hears you. All that seemed dumb knows what's on your mind. All that seemed blind sees through you. All that seemed silent is putting the words right into your mouth." With a directness that is characteristic of Kruger's work, the text addresses the viewer's sense of certainty with the world. In Kruger's installations the floor now has a voice, the walls can hear you, and the architecture is manipulating the way you speak.
Kruger's self-titled exhibition at Mary Boone Gallery, this omnipresent, all-knowing and all-seeing surveillance was heightened by the way in which text appeared not only the floor but also on the walls and ceiling - enveloping the viewer. To walk into the room was to be addressed from all sides, left and right. While one read a text, other messages would be transmitted subliminally as one caught hold of a phrase or word in the corner of one's eye. Disrupting the seeming naturalness of the white gallery space, Kruger's treatment of the walls, floor, and ceiling underscored the way in which architecture and social spaces have their own way of speaking and representing the world.
Barbara Kruger/ August 14, 2010
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